Boniface Hiers Mazda

Boniface Hiers Mazda sits on NASA Boulevard in Melbourne, Florida, on the Space Coast. The dealership was founded in 1988 by AJ Hiers - who started his automotive career as a mechanic before moving into sales - and partner Bernie Boniface. Their Mazda store has been running on the Space Coast for over 35 years and is part of the broader Boniface Hiers Automotive Group, which also operates Chrysler, Dodge, Jeep, Kia, and Honda franchises across Melbourne and Merritt Island.

The service department runs Mazda factory-trained technicians with state-of-the-art diagnostic equipment, handling the full range of Mazda maintenance and repairs. The shop draws from Melbourne, Merritt Island, and the surrounding Brevard County market, including a strong base of Space Coast professionals and retirees.

For Mazda technicians, a founder-led group that has been growing on the same stretch of Florida coast for more than three decades signals stability. With multiple brands in the group and a solid regional customer base, Boniface Hiers offers a good long-term home for techs who want to stay focused on the Mazda brand with room to grow across the group over time.